Digital Advertising
We'll Put You In Front Of The Right People.
Generate leads, drive sales, and increase overall engagement with digital Advertising. Our advertising strategies put your business in front of the people who matter most.
Search Intent Advertising
Reach New Customers on Google Ads
Targeting keywords and audiences can be challenging. NovaLink focuses on crafting a suitable Google Advertising strategy so the right audiences for your services or products. Search, Display, Video, and Shopping ads can generate leads and increase sales from your website, and build brand awareness. Google Advertising networks also display your ads on thousands of other sites to increase your exposure.
This includes ads like:
Search Ads
Display Ads
Shopping Ads
Facebook Advertising
Facebook advertising is an effective way to reach out to potential customers and promote your business. With over 2.5 billion active users, Facebook offers a vast audience that you can target through interests, demographics, and location. You can set daily budgets and discover new audiences with Facebook ads. Advertising on Facebook is a great way to reach out to potential customers and promote your business, services, and products.
What Does This All Mean?
CTR
Click-through-rate (CTR) is the ratio of how often people see your ad and end up clicking on that ad. This is calculated by dividing the number of clicks your ads receive by the amount of times it is seen (impressions).
Conversions
A conversion is an action by a person on your ad. Advertisers define these valuable actions and record when and where they occur.
Audience
A specific group of consumers that you target your advertising toward. Audiences share interests, locations, and demographics like age, gender, marital status, education, and more.
Interactions
Interactions are actions associated with specific ad formats. Clicks for Text and Shopping ads, views for Video Ads, and calls for Call Ads.,
Impressions
When your ad is shown to a person online, this is a recorded impression. In comparison to conversion, recorded impressions do not require an action to take place on your ad.
Budget
Your ad budget is the amount of money you are willing to spend over a set period of time. Google Advertising allows you to set a daily budget whereas Facebook allows you to set a daily and an ad lifespan budget.
Are Your Ads Making You Money?
Digital advertising relies heavily on data and analytics to be effective. By understanding how people interact with their ads, businesses can make necessary adjustments to improve performance. Automated reports are valuable in this process, as they provide insight into key metrics such as visitors, events, and conversions. By sending out these reports monthly, businesses can stay on top of their advertising performance and make the necessary changes to improve results. In addition, automated reporting can help to identify trends and patterns that may not be immediately apparent. By understanding the data, businesses can make more informed decisions about their digital advertising strategy and ultimately improve their performance.
